Client : Kraft | Philadelphia
Spread Some Inspiration
Philadelphia is an elegant brand that was looking to be the mouthpiece of inspiring women in society, by inviting them to 'Spread Some Inspiration’. How? By encouraging other women to do good deeds to make their community a better place. Their target audience of 25-40 year old women were invited to share their stories of ‘doing good’ on an online platform in aid to inspire other women to share their stories.
The first step of the campaign showcased a few handpicked women who were iconic in 'making a change' and societal development. Their experiences were shared with the target audience who were then urged to share their success stories online to stand the chance to win the next title of Philadelphia's 'Most inspiring Woman.'
Below, is a step-by-step flow of how the microsite worked in establishing new entries and well and aggregating stories of UAE's most inspirational women.
